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Sussex County Safe Kids Coalition Teams Up With Weis Pharmacy To Prevent Child Abuse
Release Date: September 24, 2007

The Sussex County Safe Kids Coalition Teams Up With Weis Pharmacy To Prevent Child Abuse

The next time you pick up your prescription at Weis Pharmacy in Newton or Franklin, you may notice something different about the paper bag you take your bottles home in.  Weis Pharmacy has begun to sell advertising space on those paper prescription bags.  Pay special attention to one of those ads and you will see a message about child abuse prevention from the United Way of Sussex County and the Sussex County Safe Kids Coalition.  "Think K.I.D.S. to Keep Kids Safe" is the child abuse prevention message which was born in 2005 out of one coalition member's experience of seeing a child maltreated in a grocery store.  K.I.D.S. is an easy to remember, simple way for everyday people to learn to be aware of the safety of children around them, how to use kindness to help a parent in a tense situation, and when and how to contact the proper authorities to report suspected child abuse or neglect. 

K - Kind words can often defuse a tense situation.
I - Intervene on behalf of a child.  Be the voice for a child who cannot speak up for themselves.
D - Dial for help: call 911 if a child is in immediate physical danger or call 877-NJ-ABUSE to report suspected child abuse or neglect.  Calls can be confidential.
S - Stop it!  Together we can STOP child abuse in our community!

This Keep KIDS Safe message will appear on 24,000 prescription bags in both the Newton and Franklin Weis Pharmacies for the upcoming year.

The Safe Kids Coalition is a group of human service providers, non-profit organizations, the Division of Youth and Family Services (DYFS) and Sussex County government staff led by the United Way who work to educate the public about ways they can prevent child abuse and keep children safer in our community.  During April, Child Abuse Prevention Awareness Month, members of the coalition provide a series of free workshops to students at Sussex County Community College, along with a calendar of daily tips for parenting and prevention.  In 2007 this calendar was made into a placemat which was used during the month of April at various diners and restaurants in Sussex County.  The group also provides information, including human services directories and wallet-sized cards listing resources for children and families at various parenting fairs, the Fall Festival at Sussex County Community College and other community events. 

For more information about the Sussex County Safe Kids Coalition or to request a presentation for your business or organization, please contact the Sussex County United Way at 973-579-3040.  To learn about resources for children and families in Sussex County, call 211, the 24-hour information hotline. 

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